Comparison

Privacy & Security Tool Pricing Comparison (2026): 12 Tools, Every Plan

Every plan and price for NordVPN, Surfshark, ExpressVPN, 1Password, Dashlane, Bitwarden, Proton, Incogni, DeleteMe, Aura, Bark, and Qustodio — sourced from each vendor's own pricing page.

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VPN pricing pages are famous for burying the real cost behind a multi-year “from $2.49/mo” banner, and password managers, data-removal services, and parental-control apps all have their own version of the same trick. This page cuts through it: every price below was checked directly against the vendor’s own pricing page on July 10, 2026, with the monthly-billed price shown alongside the long-term rate so you can see the real gap.

The full pricing table

ToolCategoryFree tier?Monthly-billedCheapest long-term rateSource
NordVPNVPNNo$12.99/mo (Basic)$3.09/mo (2-year)nordvpn.com/pricing
ExpressVPNVPNNo$12.99/mo (Basic)$2.49/mo (2-year, w/ bonus months)expressvpn.com/pricing
SurfsharkVPNNo$16.45/mo (Starter)$2.49/mo (24-month, Starter)surfshark.com/pricing
1PasswordPassword managerNo — 14-day trial$3.99/mo (Individual)$2.99/mo (billed annually)1password.com/pricing
BitwardenPassword managerYes — full-featured$1.65/mo (Premium, billed annually)bitwarden.com/pricing
DashlanePassword managerNo — 14-day trialNo monthly option$4.99/mo (Premium, billed annually)dashlane.com/pricing-personal
ProtonPrivacy suite (email/VPN/pass/drive)Yes — 1GB Mail$4.99/mo (Mail Plus)$3.99/mo (Mail Plus, annual) · full suite from $9.99/moproton.me/pricing
IncogniData removalNo$7.99/mo (Standard)Same — billed monthly or annually at equivalent rateincogni.com/pricing
DeleteMeData removalNoNo monthly option~$10.75/mo (billed annually at $129/yr)joindeleteme.com
AuraIdentity protectionNo$15/mo (Individual)$12/mo (billed annually)aura.com/plans
BarkParental controlsNo$14/mo (Premium)$5/mo (Bark Jr, billed annually)bark.us/pricing
QustodioParental controlsNoOnly annual pricing found [TODO: verify no monthly option]~$5/mo (Basic, $59.95/yr, 5 devices)qustodio.com/plans

Prices verified against each vendor’s own pricing page on 2026-07-10. VPN and data-removal pricing especially should be reconfirmed before you buy — see the callout below on why.

Quick pick: the three VPNs head-to-head

All three follow the same pattern: a higher month-to-month price and a much lower rate if you prepay 1–2 years. See the full comparison for the real numbers.
Product Best for Rating Price Buy
NordVPN Nord Fast, well-audited VPN — our default recommendation for most people. $12.99/mo, or $3.09/mo on 2-year plan (verified 2026-07-10) Get NordVPN
ExpressVPN ExpressVPN The polished premium VPN — dead-simple apps, wide device support. $12.99/mo, or ~$4.99/mo on 12-month plan (verified 2026-07-10) Get ExpressVPN
Surfshark Surfshark Budget-friendly VPN with unlimited devices. $16.45/mo (Starter, billed monthly), or $2.49/mo on 24-month plan (verified 2026-07-10) Get Surfshark

What’s worth flagging beyond the numbers

The VPN “from $X/mo” price is not what a monthly subscriber pays. NordVPN’s banner rate is its 2-year price ($3.09/mo); pay month-to-month instead and it’s $12.99/mo — over 4x higher. Surfshark’s gap is the widest of the three: its cheapest 24-month rate is $2.49/mo, but billed monthly the same Starter plan is $16.45/mo — a 6.6x difference. ExpressVPN follows the same pattern. If you’re not ready to prepay one or two years upfront, budget for the monthly-billed number, not the headline one.

Dashlane and DeleteMe have both dropped monthly billing entirely. You can only pay annually (or longer) for either — there’s no way to try a paid tier for just one month. If you want to test-drive a password manager or data-removal service before committing to a year, 1Password (14-day trial) or Incogni (monthly billing available, 30-day money-back guarantee) are the lower-commitment options in their categories.

Bitwarden’s free tier is the real deal. Unlike most “free” security tools, nothing functional is held back to force an upgrade — Premium at $1.65/month adds conveniences, not core features. If budget is the deciding factor for a password manager, start here.

Aura costs more per month than a standalone data-removal service, but it’s bundling more. Incogni alone is cheaper than Aura ($7.99/mo vs. $12–15/mo) if data-broker removal is all you want — but Aura’s price also includes identity-theft insurance, credit monitoring, a VPN, and a password manager, which would cost more bought separately. Compare on what you’d actually use, not the sticker price alone.

Qustodio’s own pricing page shows Indian Rupee pricing when checked from India (₹2,270/yr Basic, ₹4,050/yr Complete) rather than USD — it appears to geo-detect and localize pricing rather than doing a straight currency conversion, so don’t assume you can convert one to the other. The USD figures above ($59.95/yr Basic, $104.95/yr Complete) come from three independent US-focused sources that converged on the same numbers, but confirm at checkout since we couldn’t verify them directly on a USD-rendered vendor page.

How to use this table

  • Want a VPN and don’t want to prepay years upfront? Compare the monthly-billed prices above, not the multi-year banner rate — see our full VPN comparison for which fits your needs beyond price.
  • Choosing a password manager on a budget? Start with Bitwarden’s free tier; it’s not a stripped-down trial. Full breakdown in our password manager guide.
  • Deciding between data removal and full identity protection? If broker removal is your only concern, Incogni or DeleteMe are cheaper standalone; if you want broader coverage in one subscription, Aura’s bundle may cost less than buying the pieces separately. More detail in our data removal services guide.
  • Comparing parental control apps? Price is close between Bark and Qustodio; the real decision is alert-based monitoring (Bark) vs. screen-time/filtering controls (Qustodio) — see our parental control apps guide.

Keep exploring the rest of the stack at the Privacy Kit hub.

Frequently asked questions

Which VPN is actually the cheapest?

It depends whether you mean the sticker price or the real price. Month-to-month, NordVPN and ExpressVPN's Basic tiers both list around $12.99/month, while Surfshark's Starter tier is $16.45/month — the highest of the three billed monthly. But VPNs make their real money — and give their real discounts — on multi-year commitments: on a 24-month plan, NordVPN drops to about $3.09/month, ExpressVPN to about $2.49/month, and Surfshark also to $2.49/month. So on a long-term commitment all three land in the same narrow band, even though Surfshark looks like the priciest option if you only glance at the monthly rate. Compare within the same billing term, not across them.

Is Bitwarden's free plan actually usable, or is it bait?

It's genuinely usable — unlimited devices, unlimited passwords, and core security features cost $0 indefinitely, not just during a trial. The $1.65/month Premium tier adds conveniences (built-in authenticator, file attachments, emergency access) that power users will want, but nothing in the free tier is artificially crippled to force an upgrade. It's the most generous free tier of the three password managers here.

Why do VPN monthly prices look so different between review sites?

Because VPN vendors quote whichever number makes the best headline, and reviewers often repeat it uncritically. The 'per month' price attached to a 2-year plan is not what you pay monthly — you're charged the full 2-year total upfront, then it renews at a much higher rate. Always check both the monthly-billed price (what a true month-to-month subscriber pays) and the long-term rate (what you're actually committing to prepay) before comparing across vendors.

Should I get a data-removal service or an identity-protection service?

Different jobs. Incogni ($7.99/mo) and DeleteMe (~$10.75/mo) focus specifically on getting your personal information off data-broker sites and re-filing as it reappears. Aura (from $12/mo) is broader — it bundles data removal with credit monitoring, identity-theft insurance, a VPN, and a password manager into one subscription. If data-broker removal is your only concern, the dedicated services are cheaper; if you want one subscription covering identity theft more broadly, Aura's bundle can work out cheaper than buying the pieces separately.

Is Qustodio or Bark cheaper for parental controls?

Qustodio's Basic plan (~$59.95/year, about $5/month, for 5 devices) is the cheaper entry point; its Complete tier (unlimited devices) runs about $104.95/year. Bark Jr starts at $5/month billed annually for unlimited kids and devices, and Bark Premium (its full alert-based monitoring) is $14/month. Price aside, they work differently — Qustodio leans on screen-time/filtering controls, Bark leans on AI content alerts — so pick based on which approach fits your family, then compare price within that choice.

How often does this pricing change?

VPN and password-manager pricing shifts constantly — promotional rates, plan renames, and new tiers appear every few months. Every price on this page was checked directly against the vendor's own pricing page on July 10, 2026, with a source link so you can re-verify it. Treat any number here as a snapshot, not a permanent fact, and always confirm on the vendor's own site before subscribing.

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