VPN pricing pages are famous for burying the real cost behind a multi-year “from $2.49/mo” banner, and password managers, data-removal services, and parental-control apps all have their own version of the same trick. This page cuts through it: every price below was checked directly against the vendor’s own pricing page on July 10, 2026, with the monthly-billed price shown alongside the long-term rate so you can see the real gap.
The full pricing table
| Tool | Category | Free tier? | Monthly-billed | Cheapest long-term rate | Source |
|---|---|---|---|---|---|
| NordVPN | VPN | No | $12.99/mo (Basic) | $3.09/mo (2-year) | nordvpn.com/pricing |
| ExpressVPN | VPN | No | $12.99/mo (Basic) | $2.49/mo (2-year, w/ bonus months) | expressvpn.com/pricing |
| Surfshark | VPN | No | $16.45/mo (Starter) | $2.49/mo (24-month, Starter) | surfshark.com/pricing |
| 1Password | Password manager | No — 14-day trial | $3.99/mo (Individual) | $2.99/mo (billed annually) | 1password.com/pricing |
| Bitwarden | Password manager | Yes — full-featured | — | $1.65/mo (Premium, billed annually) | bitwarden.com/pricing |
| Dashlane | Password manager | No — 14-day trial | No monthly option | $4.99/mo (Premium, billed annually) | dashlane.com/pricing-personal |
| Proton | Privacy suite (email/VPN/pass/drive) | Yes — 1GB Mail | $4.99/mo (Mail Plus) | $3.99/mo (Mail Plus, annual) · full suite from $9.99/mo | proton.me/pricing |
| Incogni | Data removal | No | $7.99/mo (Standard) | Same — billed monthly or annually at equivalent rate | incogni.com/pricing |
| DeleteMe | Data removal | No | No monthly option | ~$10.75/mo (billed annually at $129/yr) | joindeleteme.com |
| Aura | Identity protection | No | $15/mo (Individual) | $12/mo (billed annually) | aura.com/plans |
| Bark | Parental controls | No | $14/mo (Premium) | $5/mo (Bark Jr, billed annually) | bark.us/pricing |
| Qustodio | Parental controls | No | Only annual pricing found [TODO: verify no monthly option] | ~$5/mo (Basic, $59.95/yr, 5 devices) | qustodio.com/plans |
Prices verified against each vendor’s own pricing page on 2026-07-10. VPN and data-removal pricing especially should be reconfirmed before you buy — see the callout below on why.
Quick pick: the three VPNs head-to-head
| Product | Best for | Rating | Price | Buy |
|---|---|---|---|---|
| NordVPN Nord | Fast, well-audited VPN — our default recommendation for most people. | — | $12.99/mo, or $3.09/mo on 2-year plan (verified 2026-07-10) | Get NordVPN |
| ExpressVPN ExpressVPN | The polished premium VPN — dead-simple apps, wide device support. | — | $12.99/mo, or ~$4.99/mo on 12-month plan (verified 2026-07-10) | Get ExpressVPN |
| Surfshark Surfshark | Budget-friendly VPN with unlimited devices. | — | $16.45/mo (Starter, billed monthly), or $2.49/mo on 24-month plan (verified 2026-07-10) | Get Surfshark |
What’s worth flagging beyond the numbers
The VPN “from $X/mo” price is not what a monthly subscriber pays. NordVPN’s banner rate is its 2-year price ($3.09/mo); pay month-to-month instead and it’s $12.99/mo — over 4x higher. Surfshark’s gap is the widest of the three: its cheapest 24-month rate is $2.49/mo, but billed monthly the same Starter plan is $16.45/mo — a 6.6x difference. ExpressVPN follows the same pattern. If you’re not ready to prepay one or two years upfront, budget for the monthly-billed number, not the headline one.
Dashlane and DeleteMe have both dropped monthly billing entirely. You can only pay annually (or longer) for either — there’s no way to try a paid tier for just one month. If you want to test-drive a password manager or data-removal service before committing to a year, 1Password (14-day trial) or Incogni (monthly billing available, 30-day money-back guarantee) are the lower-commitment options in their categories.
Bitwarden’s free tier is the real deal. Unlike most “free” security tools, nothing functional is held back to force an upgrade — Premium at $1.65/month adds conveniences, not core features. If budget is the deciding factor for a password manager, start here.
Aura costs more per month than a standalone data-removal service, but it’s bundling more. Incogni alone is cheaper than Aura ($7.99/mo vs. $12–15/mo) if data-broker removal is all you want — but Aura’s price also includes identity-theft insurance, credit monitoring, a VPN, and a password manager, which would cost more bought separately. Compare on what you’d actually use, not the sticker price alone.
Qustodio’s own pricing page shows Indian Rupee pricing when checked from India (₹2,270/yr Basic, ₹4,050/yr Complete) rather than USD — it appears to geo-detect and localize pricing rather than doing a straight currency conversion, so don’t assume you can convert one to the other. The USD figures above ($59.95/yr Basic, $104.95/yr Complete) come from three independent US-focused sources that converged on the same numbers, but confirm at checkout since we couldn’t verify them directly on a USD-rendered vendor page.
How to use this table
- Want a VPN and don’t want to prepay years upfront? Compare the monthly-billed prices above, not the multi-year banner rate — see our full VPN comparison for which fits your needs beyond price.
- Choosing a password manager on a budget? Start with Bitwarden’s free tier; it’s not a stripped-down trial. Full breakdown in our password manager guide.
- Deciding between data removal and full identity protection? If broker removal is your only concern, Incogni or DeleteMe are cheaper standalone; if you want broader coverage in one subscription, Aura’s bundle may cost less than buying the pieces separately. More detail in our data removal services guide.
- Comparing parental control apps? Price is close between Bark and Qustodio; the real decision is alert-based monitoring (Bark) vs. screen-time/filtering controls (Qustodio) — see our parental control apps guide.
Keep exploring the rest of the stack at the Privacy Kit hub.